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By Andrew FROST, Head of Relationship Management at Paragon Customer Communications
In collaboration with London Research, Paragon explores the key challenges facing the industry, and offers insights and strategies for firms to overcome these barriers and take advantage of the opportunities presented by digital transformation.
The report reveals that financial performance is still seen as the main differentiator in the market. Creating a seamless digital experience for clients and customers is purely viewed as a hygiene exercise, unlikely to deliver transformative commercial gains.
This finding is in stark contrast to other industries, where digital transformation and a focus on digital experience as a differentiator has...
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