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As the internet and information technology has revolutionised the World over the past twenty years, the online offer of goods and services (e-commerce) has inevitably become a vital component of business. The rise of direct online sales by transport operators and hotels as well as of sales platforms, such as Amazon and eBay, is testament to this commercial revolution.
From a competitive standpoint, e-commerce should be beneficial to competitors and consumers. It can reduce transaction costs, increase the number of sales channels, bring down prices and broaden consumer choice. A well-functioning e-commerce sector can also contribute to economic growth. In particular, in a single market, such as the EU, e-commerce should also facilitate cross-border sales and thus open...
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