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If a picture paints a thousand words, a good, coherent story has a decent chance of outperforming the good old “glossies” or financial reports. Storytelling which organically fits into existing documents – whether annual, internal or special reports - shows us how a certain completeness or coherence can be created between what is said, what is done and what is disclosed.
It’s about producing a narrative which puts an upfront emphasis on value creation to all those WMBC (“who might be concerned”) – namely shareholders, staff, investors, the public, auditors and other interested parties. When the topic “Integrated Reporting” first came on the international agenda, many thought it to be another IFRS-improvement project set to add another level of complexity to the...
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