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By François MASQUELIER, Chairman of ATEL *
Listen to customers
According to Jonathan Midenhall: “Amazing things will happen when you listen to the customer”. It is a key statement Fintech’s should always keep in mind as sort of general mission. They must listen to their treasury customers but also understand what they really need. When you try to sell to a new market or new types of potential customers, you need to precisely understand the issues and what could help them to sort these problems out. The business model is also important because even the best solution, if too expensive or if cost is not proportionate to benefits, will not be “sellable”. At the end of the day the best financial product seems useless if not sold....
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