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By Juan Diego JACOBS, Market Strategy Planning Intern at Procter Gamble
You might have heard of the "blockchain" lately. The technology is gaining a lot of attention but the idea behind it might be difficult to grasp, almost as much as understanding its possible applications and the impact in what you do. So let me give you the “executive summary” of the conversation.
Where did it come from?
When you see media on the internet that you like, a picture for instance, you can easily save it on your computer. Afterwards, you might feel like sharing it with your family and friends through mail or Facebook. You can notice here how easy it is to copy and duplicate digital assets.
This is a core problem if you...
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