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Companies now understand that information is key to overcome current challenges. Product cycles are shorter, regulations are ever-evolving, customers continuously expect more responsiveness to their needs, etc. Enterprises need to increase their agility – or risk falling behind, the real shift being to consider information as an enterprise asset
This need for agility is generally fulfilled by companies with plans to make a more intense and intelligent use of their operational data. That’s where they begin thinking about master data management (MDM), which objective is to consistently define and manage the non-transactional data entities of an organization – also called reference data.
MDM should indeed be considered as a noteworthy solution for...
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