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By Sophie DECOCK, Country Manager VMware Belgium Luxemburg
The business-consumer relationship has been challenged by a world gone digital. As organisations work to discover their digital identity, growing consumer expectations are placing online experiences under a microscope.
Evidence (conducted in a research via online surveys via YouGov in UK, France, Germany Italy and Spain with a minimum of 1,000 respondents in each country) shows that many people are digitally curious, with 42% of Europe’s consumers who think the increased presence of digital experiences in their daily lives is exciting rather than scary. Data also shows 46% of people are using a specific brand service because of its superior digital offerings in the market. This...
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