|
By Arnd HEßELER (picture), Joël THEISEN and Marko DIMITROV, zeb consulting*
One might not have expected, but Luxembourg has quite a unique story when it comes to its development of the mobile baking area. Yes, it is a country of less than 1 million people, but home to around 120 banks – so it should be a heaven for retail banking customers right? Well, one would doubt to give such a blunt answer. In fact, it is somewhat contrary.
Backbone of the zeb study
As part of an international study, zeb assessed the mobile banking application of the main retail banks. As Luxembourg is a very diverse market, with several relevant players located outside of the borders, we analyzed the mobile banking offerings of 6...
|