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Oxford Risk, the behavioural finance experts, have announced the value of assets managed through its platform increased by 20% in 2023, rising from around £1000 billion to £1200 billion.
The company, which builds software to help wealth managers, pension funds, and other financial services companies assist their clients in making the best financial decisions in the face of complexity, uncertainty, and behavioural biases, has developed proprietary assessments and algorithms which rank products, communications, and interventions for investors at a particular time. Oxford Risk believes the best solution for each investor needs to be anchored on a holistic view combining stable and accurate measures of risk tolerance, an understanding of their overall financial...
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