Recherche


S'identifier

Fax Quotidien
Daily Fax

mercredi 25 décembre 2019

Tous les titres

Fax du mercredi 25 décembre 2019 - Tous les titres

go back Retour << Article précédent Article suivant >>

Digital Marketing and Sales as Growth Drivers in Banking

Mensuel de septembre 2019 By Moritz SCHMIDT, Ann-Kathrin HIRZEL, Moritz STROBEL and Arnd HEßELER, zeb consulting* Due to the continuing digitalization of all areas of life, bank customers’ behavior and expectations are changing—digital channels and therefore also digital marketing are gaining importance. Banking products should fit seamlessly into the—increasingly digital—everyday life. A survey conducted by GfK on behalf of Google and Postbank reveals that almost 90% of all bank customers initially search online to find their desired product. At the same time, however, the classic channels are not completely replaced. 61% of all bank product sales...

Cette page n'est accessible qu'aux abonnés payants.
Veuillez vous identifier si vous êtes abonnés à la consultation de nos archives.
Nous vous invitons à souscrire un abonnement, ou à prendre contact avec nous.

This page is only accessible to paying subscribers.
Please identify yourself if you have subscribed to the consultation of our archives.
We invite you to take out a subscription, or to contact us.

Ces entreprises nous font bénéficier de leur expertise en collaborant avec Agefi Luxembourg.

These companies give us the benefit of their expertise by collaborating with Agefi Luxembourg.

E-mail:
Mot de passe:
	Rester connecté


Mot de passe oublié ?