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vendredi 14 mai 2021
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Predictive Sales Analytics in Corporate Banking

By Arnd HEßELER, Matthias EWALD, Alexander PANKRATOV and Mattias RUNTE, zeb consulting* In today's increasingly competitive corporate banking business, predictive analytics is indispensable for sales success in order to use all available sales resources as efficiently as possible. Especially in the “volume business”, which according to the zeb.wallet model accounts for about 30 percent of all commercial market potentials, efficient approaches are required to avoid high wastage and to generate revenues.   Within the scope of this article we define predictive sales analytics as the analysis of all customer and behavioral data to predict sales-relevant results, e.g. to identify increased willingness to buy...
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Ces entreprises nous font bénéficier de  leur expertise en collaborant avec Agefi Luxembourg.

These companies give us the benefit of their expertise by collaborating with Agefi Luxembourg.
Loyens & Loeff
Castegnaro
Bearingpoint
Lpea.lu
Zeb Consulting
Fi&FO
SOCIETE GENERALE Securities Services
Square management
Sia Partners
MIMCO Capital
NautaDutilh
A&O Shearman
J. P. Morgan
Backer McKenzie
Linklaters
Lamboley Executive Search
DLA PIPER
Comarch
Stibbe
PwC
Ernst&Young
Pictet Asset Management
VP Bank
Digital Services, Technology and Consulting
Foyer Group
Edmond de Rothschild