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vendredi 13 novembre 2020

Tous les titres

Fax du vendredi 13 novembre 2020 - Tous les titres

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Retailers boost online capacity and plan to offer greater discounts as they prepare for an uptick in festive holiday spending (research from Capgemini)

However, uncertainty means sales patterns are even harder to predict this year New research from Capgemini suggests that retailers are feeling cautiously optimistic about the festive shopping season, despite uncertainty around physical store openings and holiday sales patterns. According to the findings of Capgemini’s annual holiday survey, almost half (46%) of retailers expect an increase in sales and half of shoppers (49%) expect to shop online more this holiday season than in previous years. In anticipation of this, 93% of retailers have taken deliberate steps to bolster their online offering, 50% have improved their website or ecommerce proposition, 34% have increased their web traffic capacity and 21% have introduced new virtual shopping experiences...

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