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By Emiliano LUZZI – Insurance Lead chez Accenture Luxembourg
The insurance industry is frequently viewed as a primary area in which digital disruption can take place. Traditional and incumbent players as well as disruptive competition now commonly regard the industry’s perceived weaknesses as opportunities to gain market share; the industry’s conservative approach to customer engagement, it’s complex catalogue of products and services, and customer willingness to switch providers now shape battlegrounds for future business.
In recent years especially, insurers have felt the pressure to reinvent their businesses to keep pace with rapidly evolving technologies, competition, regulations, risks and ever-growing consumer expectations....
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