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Interview with Alicia BRUN, Country manager - Up Luxembourg
What is your background? How was your firm born?
I spent 7 years working for Digicash/Payconiq, massively adopted, quickly becoming the Luxembourg’s new standard for mobile payments. Before that, I spent 4 years at Galeries Lafayette in Paris where I handled marketing, e-commerce and customer loyalty. I thrive on challenges and see every obstacle as an opportunity for growth. After a diversified experience, I decided to join Up Luxembourg (Monizze in Belgium) in 2023 to build the business using my expertise, values and commitment to drive innovation and make a positive impact.
In 2011, the then...
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