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Two years ago, East-West United Bank, registered in Luxembourg, launched the new product East West Direkt - online deposits for individuals.
During this time, more than 3 thousand individuals in Luxembourg and Germany placed their assets on savings accounts and deposits with East-West United Bank, which in turn allowed the bank to increase the amount of stable liabilities.
East West Direkt was one of the first online platforms for attracting online deposits in Luxembourg. The success of the product was due to competitive deposit rates and the convenience of an online customer solution. After the aggressive launch of East West Direkt, the bank chose a strategy to increase profitability and, over time, reduced rates. At present, the deposit rate offered...
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