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RTL Group today announced that it has fully acquired United Screens, the leading multi-platform network (MPN) in the Nordic countries. The transaction was closed on 2 January 2018.
With this investment, RTL Group expands its footprint as the leading European media company in online video. Since its foundation in late 2013, United Screens has shown excellent growth. Based on a hand-picked premium selection from many of the best video creators in the Nordics, and an award-winning sales team, United Screens has developed state-of-the-art branded content campaign capabilities. As a result, branded content represents 50 per cent of United Screens’ total revenue. The acquisition complements RTL Group’s existing MPN portfolio, which includes Los Angeles-based StyleHaul,...
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