Agefi Luxembourg - octobre 2025

AGEFI Luxembourg 40 Octobre 2025 Droit / Emploi L ’Agence pour le développe- ment de l’emploi (ADEM) et l’Uniondes entreprises luxembourgeoises (UEL) ont célé- bré le 10 e anniversaire de leur parte- nariat en faveur de l’emploi, en présence duministre duTravail, GeorgesMischo et duprésident de l’UEL,Michel Reckinger, ainsi que de représentants d’entreprises. Créée en 2015, cette collaboration a pour objectif d’adapter demanière ciblée l’offre de services de l’ADEM aux besoins concrets des entreprises, afin de favoriser l’embaucheetl’inclusiondesdemandeurs d’emploi.Touslestroisans,leprogramme est ajusté pour répondre aux évolutions dumarché du travail, dans une approche dynamiqueetproactive.Denouvellesini- tiatives sont régulièrement mises en œuvre pour faciliter l’intégration profes- sionnelle des demandeurs d’emploi, en particulier ceux qui en sont le plus éloi- gnés, et pour simplifier les processus de recrutement. Leministre du Travail, GeorgesMischo a rappelé qu’à sa création, « l’approche était réellement très innovante. Aujourd’hui, elle est régulièrement citée comme exem- ple de bonne pratique, y compris au ni- veau européen ». Pour sa part, Michel Reckinger, président de l’UEL a déclaré : « L’avenir de notre marchédel’emploidépenddenotrecapa- cité à être ouverts, inclusifs et innovants. Maislesentreprisesnepeuventpasrelever seules ledéfi.Nous, acteurspublics et pri- vés, faisons en sorte -ensemble- de pour- suivre leur accompagnement à travers la réussite de ce partenariat. » Le marché de l’emploi traverse actuelle- ment une période particulière : le nombre derecrutementssurunanresteélevé(près de170.000recrutementsentre2024et2025) mais la créationnetted’emplois tendà ra- lentir. La croissance de l’emploi est au- jourd’hui historiquement basse, une situation inédite auLuxembourg. Le taux dechômages’esttoutefoisstabilisécestrois derniersmoisà5,9%,aprèsunehausseré- gulière depuis l’été 2022. « Cela montre que notre marché du travail n’est pas en déclin : il doit cependant faire face à de nouveaux défis, que nous devons relever ensemble », a indiquéGeorgesMischo. Dansuncontexteéconomiqueincertain,le partenariat entre l’UEL et l’ADEMprend une importance particulière. Au cœur du programme actuel, la labellisation par l’ADEM d’un certain nombre d’entre- prises ayant de forts besoins en recrute- ment en tant qu’« entreprises, partenaires pour l’emploi » constitue un levier straté- gique. Ce dispositif crée une relation ga- gnant-gagnant : les entreprises s’engagent à transmettre automatiquement l’ensem- blede leurs offresd’emploi à l’ADEMet à recruterdesdemandeursd’emploi,tandis que l’ADEM leur offre un accompagne- mentpersonnalisépouridentifieretattirer lesprofilsadaptésàleursbesoins.Pourles demandeurs d’emploi, cette initiative ouvredenouvellesperspectivesd’intégra- tiondurable,ycomprispourceuxlesplus éloignés dumarché du travail. Nouveau label « Entreprise, partenaire pour l’emploi » Lors de la cérémonie, Isabelle Schlesser, directricede l’ADEM, a remis lenouveau label « Entreprise, partenaire pour l’em- ploi»auxdixpremièresentreprisessigna- taires:BanqueRaiffeisen,Cactus,Concept & Partners, Hôpitaux Robert Schuman, Hornbach Baumarkt, La Provençale, Luxair, Panelux, Sodexo Luxembourg et Stëftung Hëllef Doheem. Ce label, initié par l’ADEM, distingue les entreprises qui prennentdesengagementsfortsenfaveur de l’insertion professionnelle et témoigne de leur responsabilité sociétale. Table ronde pour partager les bonnes pratiques La soirée a été marquée par une table rondeaniméeparIsabelleSchlesser,direc- trice de l’ADEM, etMarcWagener, direc- teurdel’UEL.Sixentreprisesayantobtenu le label «Entreprise, partenaire pour l’em- ploi» ont présenté leurs initiatives en fa- veur de l’intégration professionnelle: ac- tions pour les demandeurs d’emploi de plus de 45 ans, accompagnement de jeunes sans diplôme, insertion de per- sonnesensituationdehandicap,oudebé- néficiaires de protection internationale, embauche de personnes en reconversion dans le secteur de la santé, ou encore conceptiondeformationssur-mesureavec l’ADEM permettant d’obtenir une quali- fication adaptée aux besoins dumarché. Cestémoignagesinspirantsdémontrentla diversité et l’efficacité des solutions mises en place pour faciliter une insertion pro- fessionnelle durable et inciter d’autres en- treprises à s’engager à leur tour. Appel à la responsabilité collective «Chaque talent compte.Au-delà de l’âge, dudiplômeouduparcours,lamotivation, lescompétencesetlavolontédecontribuer doivent également être prises en considé- ration dans le cadre des recrutements », a commentéMichel Reckinger. En conclusion, GeorgesMischo a rappelé que«l’intégrationdesdemandeursd’em- ploi est une responsabilité collective » et que « le travail n’est pas seulement un moyen de subsistance, mais aussi une formedeparticipationàlaviedelasociété etunecomposanteessentielledel’identité de chacun ». Source :Agencepour ledéveloppementde l’emploi L’ADEM et l’UEL, 10 années au service de l’emploi ©ADEM Luxembourg Unveils Major Reform of the Media Sector Rules By Vincent WELLENS, Avocat à la Cour, Ottavio COVOLO, Avocat à la Cour & Aline BLEICHER, Avocate, NautaDutilh Avocats Luxembourg S.à r.l. O n 30 September 2025, the Luxembourg government publishedbill of law n°8625, substantially reforming the Media Lawof 27 July 1991 on elec- tronicmedia (the “Media Law”), ci- ting the need to adapt to themove away fromtraditionalmedia to newandhybrid forms of online content; an opportunity givenby EURegulation 2024/1083 (also known as the “EuropeanMedia FreedomAct”), to remedy the cur- rent “patchwork of rules” under Luxembourg law. Wider scope andwider powers of the Luxembourgmedia authority The reform aims first and foremost at modernisingandunifyingthelegalframe- work applicable to all media services in Luxembourg.Itstrengthensthepowersof the soon tobe former “ Autorité luxembour- geoise indépendante de l’audiovisuel ” (ALIA), to be renamed “ Autorité luxembourgeoise indépendante des médias” (ALIM), while aligning Luxembourg lawwith evolving European standards. The draft, however, introduces simplified procedures for establishing operations in Luxembourg and revises the annual supervisory fee, which previously averaged 800,000€ per year (seep. 326of thefinancial statement). The reformalso follows the key trends set out by the EuropeanMedia FreedomAct in covering all media in whatever form withharmonisedrulesintheEU,whether traditional(television,radio,press)ordig- ital(podcasts,contentcreators,video-shar- ing platforms, etc.). National obligations previously limited to traditional media wouldnowextend todigital content. Crucially,contentcreatorsandinfluencers are now explicitly included within the bill’s scope. However, the draft definition remains vague and is expected to spark parliamentarydebate.Asitstands,thedef- initionrequiresthatacreatorboth“gener- ate and upload” content, which would arguablyexcludecertainformsoflivecon- tent for example. The listed definitions of theBillwilllikelybethemostdebatedele- mentsduringparliamentarydeliberations. This approach enshrines the principle of equaltreatmentbetweenestablishedplay- ers andnewentrants. The proposed reform also aims at imple- mentingEURegulation2024/900onpolit- ical advertising, which became fully applicable on 10October 2025. Fromthen on, entities providingpolitical advertising services disseminated in, or targeting the EU, must be established in the EUand be ultimatelycontrolledbyanEUcitizenora third-countrynationalpermanentlyresid- ing in the Union, with the right to vote in that particular election or referendum. While stricter rulesmay be decided at the national level, the reform limited itself to designating the ALIM as well as the Na- tional Commission for Data Protection (CNPD) as competent authorities. Impacts for investing inmedia operators TheEuropeanMediaFreedomActexplic- itlyreferstotheneedtoremedythreemain media“marketfailures”:thedivertedrev- enues of advertising to online platforms, restrictionstocross-borderservicessuchas “ opaqueandunfairallocationofpublicandpri- vate economic resources ” in the sector, and the presence of third country providers gaining importance in the EU market which rely on “ internal market freedoms for abusive purposes, thus thwarting the proper functioning of market dynamics ” as well as engaging in disinformation andmanipu- lative tactics. From a commercial standpoint, Luxem- bourg holds a non-negligible position in the European media sector, not only due to its longstanding position as a hub for corporate structures of anumber of Euro- pean broadcasters, but also as the historic home of RTL. Whilst under the current MediaLawtheLuxembourggovernment was able to retain a droit de regard (disclo- sureoftheshareholding)onshareholding through the media concessions on chan- nels, which also led to courtesy notifica- tions and clearance with the government in case of changes to such shareholding. Notwithstandingtheprovisionsofthefor- eign direct investments (FDI) law which alsocoverforeigninvestments“ inthemedia sector, [particularly in activities of] publish- ing, audiovisual activities and broadcasting ”. The reform will retain the droit de regard tied with these concessions, albeit now limitedtoradiocommunications.Inanef- forttopromoteinnovationandmakeLux- embourg more attractive to both establishedmediaprovidersandindepen- dent creators, the bill largely abolishes the former system of concessions and formal governmental authorisations. Instead, a notification regime has been introduced for media services (Art. 9), audiovisual media (Art. 20), and video-sharing plat- forms (Art. 37). The bill will also notably require media serviceprovidersto“ makeeasilyanddirectly accessible ” to their recipients (meaning the naturalpersonsaccessingsaidmedia)“ the nameornamesoftheirdirectorindirectowner orownerswithshareholdingsenablingthemto exerciseinfluenceontheoperationandstrategic decision making, including direct or indirect ownershipbyastateorbyapublicauthorityor entity ” aswell as their “ beneficial owner(s) ”. Given that thismay amount to the end of publicdisclosure,thelessonslearnedfrom the Sovimcase lawof the Court of Justice of the European Union (CJEU) regarding privacy rights of beneficial owners may potentially again be raised here to limit suchpublic access. More comprehensive rights andprotections One of themost significant innovations is theintroductionofalistofkeyfundamen- talrightsthatapplyuniformlytoallmedia services, regardless of their form or plat- form. These include the freedoms to com- municateinformationandideas,toreceive and retransmit content, to provide media services,andtoexerciseeditorialindepen- dence (Art 7 et seq.). However,thesefreedomsarenotabsolute. Thedraftlawexpresslyprovidesthatthey may be restricted where the common set ofobligationsapplicabletoallactorsinthe media ecosystem is not respected. These include incitement to hatred or violence, terrorist propaganda, offences against humandignity,childpornography,denial ofgenocide,discrimination,andthreatsto national security or public order (Art. 11 and 12). These obligations also extend to user-generated comments on media ser- vices(Art.11(2)).Mediaactorsarerespon- sible not only for their own content, but also for ensuring that comment sections and interactive spaces under their control do not host prohibited material, which echoesthelogicoftheDigitalServicesAct. Inaddition,thebillprovidessector-specific obligations: commercial communications must be clearly identifiable andnon-clan- destine (Art. 22); product placement is re- stricted in certain categories such as consumershows,children’sprogrammes, or news broadcasts (Art. 24); and special measures are introduced to ensure acces- sibility for persons with disabilities (Art. 28), thepromotionof cultural and linguis- tic diversity, and quotas for European works (Art. 30–31). Enhancedprotection forminors The bill also reinforces the protection of minors.Mediaservicesmustadoptappro- priate measures such as for example age classification systems, parental controls, andcontent-lockingmechanisms(Art.39). Commercial profiling or targeted adver- tising using minors’ personal data is ex- pressly prohibited (Art. 27, and 39(3)). A particularly sensitive proposed measure concerns age verification. Although op- tional under the draft, this remains one of themostcontentiousissuesinEurope.The European Commission recently an- nounced that it is developing a har- monised EU digital identity wallet to facilitate age verification, suggesting that national divergence on this issue couldbe short-lived. Given that neighbouring countries and the Digital Services Act al- ready impose such obligations, Luxem- bourg’s approach will likely attract attentionduringparliamentarydebates. A revised sanctioning regime Despite the government’s stated focus on “awarenessandpreventionratherthanre- pression,” the proposed sanctions are sig- nificantly reinforced. A new “ Commission d’agrément et de sanctions ” will be created. Theadministrativesanctionsregimeissig- nificantly strengthened, with penalties rangingfromwarningsandreprimandsto temporary suspension of services, with- drawal of accreditation, and increased fi- nancial fines, now up to EUR 250,000 (a 90% increase from the current law) (Art. 80). Beyond financial penalties, theALIM is also empowered to issue takedown or- ders for harmful illegal content, monitor media content, grant or revoke accredita- tions, investigate complaints (Art. 63 et seq.), and issue formal notices (Art. 79). Importantly, the authority may initiate proceedings either on its own initiative or following a complaint fromany natu- ral or legal person,whether public or pri- vate (Art. 66). Conclusion This draft law represents a major mile- stoneforLuxembourg’smediaregulation: ambitious, comprehensive, and aligned withEuropeanstandards.Itintroducesan empowered independent authority, har- monised obligations across traditional anddigitalmedia, andsimplifiedadmin- istrative procedures that could bolster Luxembourg’s position as a hub for re- sponsible media innovation. The bill of law (and the European Media Freedom Act)’s emphasis on removing barriers to cross-border operation and investment suggestsopportunities formarket expan- sion, but successwill dependoncarefully navigating the new transparency, inde- pendence and pluralism safeguards that aim to create a more level playing field across Luxembourg (and the EU)’s inter- nal market formedia services.