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By Michel VERLAINE, ICN Business School
I remember, long time ago, I read an article on human behaviour and became interested in behavioural economics. The article consisted in an experiment implemented with chicks in a cage. Crusts of bread were sent randomly to the chicks and after some time, by sheer luck, some chicks received more crusts of bread than others. Interestingly, those chicks that had received more food started to waggle and move around as if they had received more crusts because of their behaviour or because of being special in some way. Even though sheer luck was involved, those chicks believed that they were better than the others. It might be funny, but this describes at least partly how humans are. Their paths are partly influenced by...
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