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By Gilles Vanderweyen, partner, ICT Leader, PwC Luxembourg
The mobile industry is in the midst of a major paradigm shift. As mobile, internet-enabled devices are spreading, making phone calls is gradually being superseded by data applications as the number-one usage of smartphones and the like. With new industry trends such as enterprise mobility, machine-to-machine (M2M) communication, and vertical applications emerging, operators must consider new business and operational metrics to track the success of their various services – metrics that can shape their strategy for the long term.
Making the case for new metrics
When phone calls were the primary service offered and each user had a single device, a per-user view was enough for...
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