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By Ljiljana KUKEC, Ph.D., Adjunct Professor, University of Luxembourg (MEI), Member, World Franchise Council (WFC), Vice President Co-founder, Luxembourg Franchise Association (LuxFA)
World Franchise Day, celebrated globally on 10 June, offered more than a moment to recognize the franchise sector. It created an opportunity to reflect on a broader question: how can countries build stronger pathways for entrepreneurship, internationalization and sustainable business growth?
When people hear the word franchising, they often think of international restaurant chains or retail brands. Yet franchising is increasingly becoming something much bigger: a strategic infrastructure for entrepreneurship, job creation,...
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