|
The way in which consumers all over the world buy or renew insurance is changing with increasing rapidity. As digital channels grow in importance, both in selling and providing service, insurers in pursuit of high performance need to develop a consumer centric and digital mindset, changing the way they operate to become true Digital Insurers.
The changing face of insurance
Accenture research shows that more and more consumers are planning to switch to a new provider. This trend is mainly being driven by the ongoing economic recession which is placing enormous pressure on household budgets, prompting consumers to seek out savings opportunities on discretionary expenses like insurance.
Consumers themselves have better access to...
|