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By Chloé PIQUET Markus SCHWAMBORN, Deloitte Luxembourg *
Europe is not short on regulation; it is short on coherent execution, particularly in how products are brought to market and distributed across borders.
In an era marked by geopolitical fragmentation, rapid digitalization, and the green transition, the central question is no longer whether Europe can design sophisticated rules, but whether those rules can be translated into distribution frameworks that are scalable, efficient, and capable of mobilizing capital across borders.
From a marketing and distribution perspective, the coming years will be decisive. Europe will either convert its dense regulatory agenda into a driver of cross-border accessibility and...
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