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By Vanessa MÜLLER, ESG Leader Maëlys DUBÉ, ESG Consultant, EY Luxembourg,
A fund’s name plays a key role in sharing important information with investors and acts as a vital marketing tool shaping and influencing investment decisions. In recent years, there has been a significant rise in funds that promote environmental and social characteristics, reflecting growing investor interest. By the end of 2024, funds promoting ESG characteristics (Article 8) and those with a sustainable investment objective (Article 9) accounted for EUR 6.1 trillion in assets, representing 60% of the total market share(1). This growing trend has raised concerns about the potential for misleading sustainability claims and the risk of greenwashing, especially when funds’ names...
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