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By Brice PRUNAS, Fund Manager Global Equities, ODDO BHF Asset Management
The video game industry is in the midst of an unprecedented shift. Formerly the province of a narrow slice of the global population (simply put, the middle class of developed economies) because of relatively high entry costs (i.e., the purchase of a console or a PC), video games are seeing an unprecedented expansion in its addressable market, thanks to the combined advent of games on mobile devices (migration from consoles and PCs towards smartphones) and free-to-play models, in which access to the game is free of charge and the gamer may buy tokens, “cosmetics” or battle passes, if he wishes.
Video games on mobile devices were a global market of 96 billion dollars in...
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